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Monday, February 3, 2014

America Is Beautiful

Yesterday, Coca-Cola aired this ad for the Super Bowl (what is that, anyway - some kind of game show?). Pretty cool ad, it features a gay couple and their kids, among many other representatives of our great American salad bowl.

Coke also made a short behind-the-scenes film about the ad:

I say, three cheers for Coke! I never thought I would live to see a soft-drink company, especially this one headquartered in Atlanta, come out for gay rights. Wow.


Frank said...

Goes to show how nothing is cut and dry (I was going to say black and white) when it comes to how a corporation is perceived.
I've recently read about folks protesting Coke for sponsoring the Sochi Olympics because of Russia's anti-gay policies. I think Coke had done a real nice job with this ad and I think they have a good track record.
Kudos also to Cheerios for their come-back ad featuring the bi-racial family and the little girl negotiating for a puppy when told she would soon have a sibling. Cheerios got a of hate mail after their first ad with this family and I'm so glad that not only did they not back down, but, they came back with integrity - and an even stronger message of diversity.

Russ Manley said...

I agree the Cheerios ad was great, and very cute.

About Coke - the protesters are doing the exact same thing the Tea Party does, demanding absolute, unwavering doctrinal conformity - which I hate.

It's really not the function or purpose of a corporation to swagger into politics or social issues, is it? A little of that, as with these ads, goes a long way.

In any case, absolutely nothing any Western corporation does or says is going to change the slightest thing in Russia, IMO.

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