False Advertising?

This Ikea ad shows two guys picking out furniture together.  Sweet. 

Trouble is, I don't believe for one minute these guys are gay, not at all.

Admittedly, my gaydar is woefully inefficient, and only fully operational at a range of, oh, say eight inches or so.  But still.  These guys don't raise the needle even a hair.

What do you think, fellas?  Am I missing something here?